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INDUSTRY
Sales, Marketing & PR
SALES, MARKETING & PR
Sales, marketing, and public relations (PR) professionals play a crucial role in bringing food products to the market.
Do you enjoy writing or creative photography? Or maybe talking to others and sharing your passion? This one’s for you. Sales, Marketing and PR professionals work within strategic promotion, advertising, and sales of food products and related services. This sector is responsible for creating brand awareness, reaching target audiences, and driving consumer engagement, which is essential for the success of food businesses.Â
Key skills within this sector include effective communication to engage with consumers, data analysis, market research, social media marketing and more. It is increasingly important in this sector to be able to adapt to evolving consumer behaviour.
RELEVANT SECTORS
Careers in Sales, Marketing & PR
Examples of jobs include:
Often called ‘account managers’ or ‘sales executives’, those in this role build relationships with clients and customers to promote and sell food products. They may work with distributors, retailers, or foodservice establishments.
Brand managers are responsible for managing and promoting a specific brand. They develop brand strategies, plan marketing campaigns, and ensure brand consistency.
Digital marketing specialists focus on online marketing channels, including social media, email marketing, search engine optimisation (SEO), and pay-per-click (PPC) advertising.
PR specialists manage the public image and reputation of food companies. They handle media relations, crisis communications, and public engagement efforts.
Trade show and event managers plan and execute food industry events, such as product launches, trade shows, and promotional events.
Content creators and copywriters produce written and visual content for marketing materials, websites, blogs, and social media.
OPPORTUNITIES
Sales, Marketing & PR Apprenticeships
How would you market your favourite food? These opportunities will give you the chance to share your passion.